SALON INDUSTRY CRISIS COMMUNICATION

I led the charge of building and editing messaging for Neill businesses during the tumultuous year of 2020 and months of aftershock. As we entered the global pandemic and BLM movement resurgence, I served only in a junior-level role. However, after leadership recognized my ability to develop empathetic, authentic, and well-studied copy I was elevated in the ranks and became the key contributor to long-form and bite-sized communication.