Digital Products and Campaign Launches
2022 EDUCATION CATALOG
A complex braid of stories, our individual heritages are woven from bloodlines, love stories, friendships, hardships, and triumphs. Throughout our lives we absorb and analyze experiences and observations, collecting regular and remarkable moments that will shape ourselves and even our families–both chosen and by lineage. Ultimately, this lifelong journey of discovery and growth becomes our lasting legacy.
“Legacy; To Be Continued” Manifesto
I wrote, designed, and supported the bulk of photography for Neill company’s Fall/Winter 2022 beauty industry education catalog. This publication also acted as the official unveiling of the company’s new rebrand. Leaning deep into the rich heritage of a family-owned business, the catalog reflected the theme of nostalgia and asked customers to consider their own legacy as artists.
Use the links below to explore the season’s manifesto and publication.
2021 EDUCATION CATALOG
I led the copywriting, co-designed, and edited Neill company’s 2021 beauty industry education catalog and accompanying media campaign that notified our network of opportunities. Coming off of the gut-punch of 2020, a tone of empathy and inspiration was necessary to authentically reach customers.
Use the links below to explore the publication
The world will never be the same and neither should you.
-“The Come Back” Manifesto
ON-DEMAND EDUCATION PLATFORM
My team built a new education platform to house on-demand and live classes for artists and entrepreneurs. With a cheeky, irreverent tone, we served our customers a much-needed dose of humor to launch the product.
