LATEST WORK
Fall 2023 “Low Tide” Campaign
Final selection from the Point Dume photoshoot that I directed and styled
As the next major launch following Wondery Outdoor’s summer rebrand relaunch, my goal was to reverberate our fresh You Belong Out Here tagline with a compelling campaign that not only highlighted our new technical pants but also underlined inclusivity and freedom in the outdoors.
A few final selects from the Point Dume shoot. Photography by Sarah Sherr.
Campaign Moodboard
With adventure on the rock and leisure at the shoreline, my creative direction leaned into juxtaposing strengths; the elegance of rock climbing contrasting with the rugged unforgivingness of the sea. We captured refined skill and human connection from a diverse set of climbers to authentically share Wondery’s brand story and showcase our now new best sellers.
Email Marketing
Below are the Low Tide email marketing campaigns I wrote and art directed alongside my graphic designer and growth marketing manager.
Click any image to view the entire message
Ecommerce PDP
Below is the active web listing for the new Sabrina Cargo Pants. I write our product copy and direct our ecommerce photography. By working closely with our Ecommerce team, I’m able to optimize our imagery and language based on consumer insights and historical data from Shopify.
Click below to view the live listing
Social Content
Together with my social team, we produced and partnered with influencers to create a variety of social-first content to connect with our rock climbing customers.
Click any image to see its respective post
Collaboration
Marketing is cool, but consistently producing positive, high-vibe shoots and campaigns with creative partners who know they’ll be treated with respect and kindness on my set and in my team may even be cooler.
Receiving messages like these from photographers, models, designers, and other creatives is something I take a whole lot of pride in.